Digital Marketing and Analytics
Moda Operandi - Pinterest Platform Integration
Example of a curated theme post designed specifically for Pinterest
Example of a brand imagery post designed specifically for Pinterest
Example of lift provided by promoting an already-posted pin
Example of a curated theme post designed specifically for Pinterest
Mission:
Lead integration of an emerging paid social marketing platform, Pinterest, into the Moda Operandi Paid Social Media program, in order to increase new customer acquisition, conversions, and revenue.
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Approach:
First, collaborate with M'O Social Media team and external social media advertising agency to determine potential scope of benefits. Then, work with M'O Social Media and Graphic Design teams to select and create the first flight of pins to promote, and with M'O CRM team to create targeted lookalike audiences. Finally, analyze pin performance and refresh creative accordingly.
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Result:
Pinterest drove over 25% of total paid social conversions during first flight of promoted pins; promoted pins continue to consistently drive between 5 and 10 new customers per week.
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